同程旅行连锁 第 1616 店
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趣普仕旅行社有限公司（许可证号L-SHGN667） 趣普仕旅行社有限公司是苏州青年旅行社股份有限公司 的成员单位 ，苏青旅成立于1984年10月，其前身最早为苏州市青年联合会旅游部。苏州青旅是国家旅游局首批公布批准的国际旅行社；是江苏省首家旅行社股份有限公司；同时又是经营中国公民出境旅游业务的组团社（许可证号L—JS—GJ00026）；在1993、1995、1996、2000、2001和2002年均入围全国国际旅行社百强之列，2002年全国排名第39位，并在旅游营收、接待人天、旅游利润、上缴税收、外联人数和创汇六项综合指标位居江苏省首位，这是苏州的旅行社第一次在全省国际旅行社综合指标排名中名列首位；1998年至今企业资信等级均为AAA；是江苏省会计基础工作规范化合格单位；是华东地区首家通过ISO9001质量体系国际认证的旅行社。公司营业额逐年增长，1991年仅为200多万元，2002年就增长到1.2亿元，连续十一年涨幅达50%。 目前，苏青股份固定资产达9000万元，员工300余名，拥有一支包括汉、英、日、法、德、意、西班牙、韩、泰、粤和闽等十一种语种的翻译导游队伍。拥有百余辆豪华大、中巴及轿车组成的旅游车船有限公司，6000多平方米的豪华办公大楼。公司下设多个子公司及营业部，对外投资公司7个，主要从事国际、国内、出境旅游、留学咨询、汽车租赁等业务。 公司坚持不懈地围绕着“以安全和服务造就一流企业”的企业方针（S+S=S），坚持“集团化、国际化、网络化、品牌化、数字化”的“五化”发展战略。把苏青股份打造成为一个以旅游业为主，集旅游、外贸、外经、房产为一体的跨国企业集团。 一、发挥网络优势，实现品牌效应 公司在经营中具有旅游产品开发、旅游服务采购、旅游市场拓展、旅游接待以及品牌、资金、信息、人才和抵御风险等多方面的优势。如何使可用资源发挥最大效应？——唯有走网络化发展之路，辅之以高科技的软件技术。在旅游方面公司新一轮的发展计划依托新成立的国内旅游中心、出境旅游中心、网络管理中心的专业优势，打造“趣普仕之旅”的品牌效应，走网络化发展之路。目前公司已经拥有25家门店，除市区主要街巷及上海、南通、黄山外，今年还在木渎、西山、吴江开设了新的门店。连锁门店将统一接受网络管理中心的管理，采用统一品牌、统一标识、统一产品、统一服务。我们的目标是立足散客。为此公司投资十多万元开发了“中国公民旅游管理系统”，所有加盟店均采用此套业务系统，游客在公司所属的任何一家门店轻松查阅由总部推出的所有旅游线路及报价。 二、实施多元战略，增强发展后劲 1、咨询业——成立苏州因私出入境咨询服务中心，随着苏州市民生活水平的提高，出国留学移民的人数越来越多，社会的环境、舆论对这个问题也显宽松，因此，我们充分利用公司原有的业务优势，结合国内外实际情况，开展留学、移民业务。 中心拥有加拿大、澳大利亚等国资深移民律师、 移民顾问、专业会计师、投资顾问及相关专业人士40余人。与加拿大、澳大利亚、新西兰等国的驻华使节、律师协会、高等院校有着密切的关系，随时掌握着移民、留学、签证、访问等最新动态。 2、农副业——打造趣普仕绿色果蔬专递。SARS对旅行社行业来说，是一个很严重的打击， 但是机遇与挑战并存，在SARS影响最严重的时候，我们不仅没有停业，反而抓住主业相对空闲的时间，不失时机，寻找新的经济增长点。 这是一个崭新的项目，我们结合主业开展农业观光旅游优势，组织客户参观农业示范园等。当时，汽车停业，开展配送，实现了低成本扩张，“一个改变你生活习性的品牌，一个提升你生活品位的品牌”，经过几个月的努力，从不熟悉到熟悉，我们拥有了自己逐步稳定的客源，同时，在农林大世界内建立了自己的蔬菜基地，和常熟农科所谈成了“常乐”，做大米总经销，开发了“趣普仕草鸡蛋”，获得了较好的经济效益。 3、房地产，公司本着多元化的发展理念，投身房地产业，开发南京汤山高档别墅群 4、体育业——趣普仕·派尔劲足球俱乐部，是苏州市第一家职业足球俱乐部。现有队员24名， 以苏州本土球员为主，吸纳了多名舜天等俱乐部的国内优秀球员。教练兼主力球员为苏州籍运动员——吴军，前国奥队球员，江苏舜天队队长。俱乐部同时成立球迷会，意在为苏州球迷提供一个交流、沟通的平台。另外，俱乐部开办了足球培训班，旨在为苏州的青少年足球爱好者提供一个实践、锻炼的机会。俱乐部坚持以效益为中心，以联赛为依托，以球迷为上帝，以市场为导向的发展理念。 三、积极应对WTO，实施“走出去”战略 中国加入WTO后，中国旅行社业必将对外开放。如何采取措施，积极应对外部经营环境所发生的急剧变化，使企业在复杂多变的竞争环境中保持长盛不衰。主动应对中国加入WTO给旅行社带来的冲击，努力把国际竞争国内化变为国内竞争国际化，迈出了“走出去”的步伐。 （一）SSS国际集团（新西兰）有限公司 经过对与对华关系，社会治安、外汇管理、汇率变动、业务支持等各个方面的多方论证，苏州青旅着手选择了新西兰的奥克兰市作为实施“走出去”战略的第一站。并获中国对外贸易经济合作部的批准。2003年1月，SSS国际集团（新西兰）有限公司正式营业。“SSS”是根据苏州青旅的企业方针“安全服务造就一流的企业（Safety plus Service make a Superlative enterprise）”的三个“S”的音译而来，表达了我们成立企业的目标就是要造就服务至上的、有安全保证的一流企业。 SSS国际集团（新西兰）有限公司以“有实力的中国企业”的形象亮相奥克兰。首先从中国进口了一辆凯茨鲍尔大客车。这是中国出口的第一辆豪华巴士，也是新西兰从中国进口的第一辆汽车。其次不断调整经营方向，把原计划以入境游为主的营销方向调整为做Local团为主，把服务国内的留学移民业务转为在当地寻找业务，并高起点、高水平开展新西兰的国内旅游业务。然后在用人方面实施“本土化”的原则，以及开展“找回一份家的感觉”的公益活动，为在海外的苏州留学生提供免费帮助，取得了较好的社会效益和经济效益。 SSS国际集团（新西兰）有限公司经营后虽然一开始就受SARS的影响，遇到了严重的困难，但还是抓住了SARS后的时间，2003年完成了营业收入1500万元（人民币），实现利润50万元人民币，为2004年的更大发展奠定了基础。 苏州青年旅行社股份有限公司被评为“对外经济技术合作先进单位”。这主要是表彰苏州青旅 在新西兰的子公司——SSS国际集团（新西兰）有限公司在2003年中的出色表现。 （二）SSS国际集团（加拿大）有限公司 SSS新西兰公司的成功设立和经营为SSS加拿大公司的设立积累了宝贵的经验。SSS国际集团（加拿大）有限公司设立于加拿大温哥华市。公司积极争取在中加旅游尚未开放时先行一步，开拓了中加旅游市场，收购了一家当地旅行社，注册了加拿大旅游学院，计划于2005年正式对外招生。加拿大国立UCCB大学在江苏的总代理，促进了中心加拿大留学、旅游市场的发展。 我们将坚持不懈实施“走出去”战略，在努力抓好新西兰、加拿大的基础上，进一步开发澳大利亚、斐济、阿根廷、欧洲、东南亚、南非市场，建立自己的分支机构。 随着中国加入WTO，中国公民旅游目的地国家的不断增加，旅游业的前景越来越宽广，每一个苏青人将始终牢记“居之无倦，行之以忠”的企业精神，立足本业，开展多元经营，与时俱进，开创未来。 -------------------------------------------------------------------------------- SUZHOU YOUTH TRAVEL SERVICE CO LTD Suzhou Youth Travel Service Co Ltd is the membership of China Youth Travel Group as founded in October 1984, formerly known as the Tourism Department of Suzhou Youth Union. Suzhou Youth Travel Service (SYTS) is one of the international travel services as initially approved by the State Tourism Administration, and SYTS is also the first travel service in joint stock system in Jiangsu Province and the organized delegation service for outbound tourism of Chinese citizens (License no. L-JS-GJ00026). We were listed among top 100 international travel services in China in the Years of 1993, 1995, 1996, 2000, 2001 and 2002 respectively. In 2002, the sales turnover is ranked 39th place in China, and its general indices of tourism turnover, personnel/days on reception, tourism profit, tourists for output and exchange are ranked top one in Jiangsu Province, and this is the first time that the travel service in Suzhou was once ranked top one as the international travel service in Jiangsu Province. The corporate credit ranking has always been ranked AAA since 1998 to date, and we are the qualified unit with the standard accounting in Jiangsu Province and the first travel service passed the ISO9001 certification in East China region. We are in a general increase of the sales turnover from the only over 2 million yuan in 1991 to the 120 million yuan in the Year of 2002, or 50% being the increase for 11 consecutive years. Currently, we have the fixed assets of 90 million yuan and over 300 employees with a team of interpreters and tourist guides involved in Chinese, English, Japanese, French, German, Italian, Spanish, Korean, Thai, Canton and Amoy dialects, also own a tourism transport company with over 100 deluxe buses, minibuses and sedans and the first-ranking office building of over 6,000 sq. m. We also set many subsidiaries and business offices and 7 investment companies, mainly involved in the international, domestic, outbound travel, studying abroad consultancy and vehicle lease business. We always hold the corporate policy of “Safety + Service = Superlative” in the strategy to develop the “Group, Globalization, Network, Brand and Digitalization”, thus making us as a multi-national corporation taking tourism as the center in the integration with foreign trade, foreign economy and real estate. 1.Playing the advantage of network and realizing the brand effects We have the advantages in multiple aspects of tourism offer development, tourism service purchase, tourism market expansion, tourism reception and the brand, fund, information, talent and risk resistance. How to play the most effects for the usable resource: only the network development with the high-tech software. Based on the new development plan of the tourism, the newly incorporated Inbound Tourism Center, Outbound Tourism Center, Network Management Center would play their advantage to create the brand of “Trips” in network development. Currently, we own 25 outlets, in addition to the urban district and Shanghai, Nantong and Huangshan, we once established the new outlets in Mudu, Xishan and Wujiang. The outlets in chain would receive the management from the Network Management Center in the same brand, identification, offer and service. We once set our goal to accept the daily tourists. To this end, we once invested over 100,000 yuan to develop the “Chinese Citizen Tourism Management System”, which is adopted by all outlets in chain. Any tourist may refer to the full tourism lines and prices as fixed by the headquarters at any outlet. 2.Implementing the multi-element strategy and improving the force for development (1)Consultancy: Incorporating Suzhou Exit-Entry Consultative Center. Along with the general improvement of the people’s living standard, there are more and more people initialized the demand for studying abroad and immigration. The social environment also broadened its restriction on this issue. To this end, we just adopted the original corporate advantage and took the actual conditions both at home and abroad to develop the service of studying abroad and immigration. We once employed over 40 personnel as our lawyer, consultant, accountant and adviser in Australia and Canada in the closed relationship being established with the missions, lawyers’ association and college in Canada, Australia and New Zealand so as to understand the updated information about the immigration, studying abroad, visa and visit. (2)Agriculture and its by-products. Developing the special delivery of Trips Fruits. The SARS in last year once imposed on a high adverse effect to the tourism industry. However, the challenge always exists with the challenge. We would not suspend our business on the most period of SARS, but hold on the spare time to seek for any chance for new increase. This is a new project, while we took our main business to develop the agricultural sightseeing tourism to organize the tourists to visit our agricultural demonstrative base. At that time, all vehicles are suspended from operation, while we developed the distribution to complete the expansionat low cost. Following the effort made for over monthsa brand to change your lifestyle and to improveyour living standard is emerged. We also hold our own stable customer base, and then established the own vegetable base within the Agriculture and Forest World and fixed the cooperation of Changle with Changshu Agricultural Technology Institute for the exclusive distribution of rice, and also developed the Trips Eggs with the good profit being made. (3)We take the multi-element concept for development to involve in the real estate industry and once developed the deluxe villa in Tangshan, Nanjing. (4)Sports: We once established the Trips Football Club as the first professional football club in Suzhou with 24 active players, and most of them are in Suzhou origin, also accepting many top players of the original Shuntian Football Club. The club also established the football fans association so as to provide a platform of communication for Suzhou football fans, while the club also offered the football training class so as to provide a chance of practice and exercise for the football amateurs in Suzhou. The club holds on the profit as the center and the league match as the base with the football as the God and the market as the direction for development. 3.Active challenge with WTO, implementing the “Outside Development” strategy Following China’s access into WTO, the tourism industry in China would be opened to the world. In order to face with the change from the outside environment so as to remain the always development within the complex competition, we once made the great effort to change the competition into the global area, thus we made the step for outside development. (1)SSS International Group (New Zealand) Co Ltd Following many discussions in the relationship with China, social security, foreign exchange control, exchange rate change and business support, Suzhou Youth Travel once selected the City of Auckland in New Zealand as the first stop for the “Outside Development” and this is also approved by the State Ministry of Trade and Economic Cooperation in China. In January 2003, SSS International Group (New Zealand) Co Ltd was opened for operation. SSS just means our corporate policy as Safety + Service = Superlative and reflects our goal to create a first-ranking enterprise with service utmost for the top safety. SSS International Group (New Zealand) shown its image as the competitive Chinese enterprise in Auckland, and it once imported the bus of 凯茨鲍尔, which is the first deluxe bus exported from China, also the first bus imported to New Zealand. Then, it always adjusted the operation direction to take the center to the local delegation for tourism marketing, thus the business of studying abroad and immigration for China is also changed to the local business with the local tourism at the higher level. Then, the employment is also adopted with the localization as the principle, and then a public activity in the title of “For Home Feeling” is carried out with the free assistance being provided to the overseas students in New Zealand from Suzhou for the good social and financial benefit. SSS International Group (New Zealand) is always infected with the SARS since its operation with the heavy difficulties, while it once held the period after-SARS to realize the turnover of 15 million yuan with the profit of 500,000 yuan, which laid a solid foundation for the further development in 2004. SYTS was awarded as the “Advanced Unit in Foreign Economic and Technical Cooperation”, which title is mainly awarded to the SSS International Group (New Zealand) Co Ltd as the subsidiary of SYTS in New Zealand thanks to its outstanding performance in 2003. (2)SSS International Group (Canada) Co Ltd The successful incorporation and operation of SSS New Zealand just built up the rich experience for SSS Canada, which is incorporated in Vancouver, Canada. Following the active preparation, it once set the first step to develop the tourism market between China and Canada and once merged over a local travel service in Canada and registered to incorporate the Tourism College in Canada, which plans to receive students in 2005. It also cooperated with the University College of Cape Breton (UCCB) to offer the exclusive agent in Jiangsu, thus promoting the development of studying abroad and tourism in Canada. We would always hold on the “Outside development” strategy to develop the markets in Australia, Fiji, Argentina, Europe, Southeast Asia and South Africa to establish the branches there based on the development of New Zealand and Canada. Following China’s access into WTO and the general increase of the destinations of tourism for Chinese citizens, the future of tourism industry would be wider and wider. Any person at SYTS would mind the corporate spirit of “Never be tired at the post, be loyal in doing everything” to develop the multi-element operation for future success.
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